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This item is a Rare 1950s BUDWEISER Double Sided Porcelain Bullnose Neon Advertising Sign.
manufacturer: Zeiser Bros. Inc., St. Louis, Missouri
A double sided "Budweiser" neon sign with bull nose panel on one end reading "Beer," however the end is not lit by neon.The bull nose on one of the ends allowed for the sign to be hung from a building at the other end.
This unit measures at 77"L x 36"H x 15"W.